Yasmina Q

Prints, embroidery and knitwear designs for Yasmina Q, a sustainable luxury womenswear brand founded in 2020. Yasmina means jasmine flower in Arabic, so it felt natural to make the flower the heart of the brand’s visual language. For the ‘Enchanted Meadow’ and ‘Jasmine Ditsy’ prints, I filled the designs with jasmine blooms to root the brand’s identity in its name and give each collection a signature, recognisable motif.

The Jasmin ditsy print was then reimagined in an ombré placement design using soft sherbet hues.

The floral embroidery design is also inspired by two different types of Jasmine plants- Wild Jasmine and Star Jasmine.